Google has but one burning desire: let them ban access to Fire

07 December, 2017, 01:40 | Author: Lorena Waters
  • Google Starts Blocking YouTube on Fire TV, Echo Show

That includes Google's Chromecast streaming device, an alternative to Fire TV, and an internet-connected speaker called Home, which is trying to catch up to Amazon's market-leading Echo.

Google made this decision for a number of reasons: Amazon doesn't sell Google products like the Chromecast or Google Home, it won't make Prime Video available for Google Cast and Google claims Amazon violated a Terms of Service agreement by overlaying Alexa voice controls on its YouTube app. Perhaps Google is hoping that the threat of losing YouTube on its main streaming device will force Amazon to negotiate a truce both sides can live with before the new year.

Amazon said in a statement, "Google is setting a disappointing precedent by selectively blocking customer access to an open website".

Both companies should reach at an agreement and resolve these issues to avoid inconvenience to consumers. Google has now blocked access for that version as well, and the company will soon pull support for the much more popular Fire TV, Amazon's streaming media player.

On Tuesday, Google, which is owned by the conglomerate Alphabet Inc, announced it would block its video platform YouTube from being used as an app on two different Amazon devices.

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Google support for YouTube on the Echo Show ended 05 December, and YouTube will no longer be available to Fire TV users from 01 January. A couple of weeks ago, Echo Show users were told to use the web version of YouTube as a workaround, once again bringing the application back to the smart speaker.

According to the data from research firm eMarketer, Amazon's voice-controlled devices have been outsold Google's devices.

Google and Amazon are in the middle of a very public fight where neither is the victor, but consumers are the real losers.

Amazon also refuses to carry certain Google tech on it's online retailer store, making it harder for some customers to easily purchase what they want.

The bickering between Google and Amazon has been going on several years as they have ratcheted up the competition with each other.

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