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Google ramps up fight against inappropriate content

06 December, 2017, 00:23 | Author: Paula Vaughn
  • YouTube Will Add More Human Moderators To Stop Its Child Exploitation Problem

In a separate post on YouTube Creator Blog, Wojcicki also warned about a growing number of "bad actors" who share extremist content and disseminate videos "that masquerade as family-friendly content but are not".

"Our advances in machine learning let us now take down almost 70 percent of violent extremist content within eight hours of upload and almost half of it in two hours and we continue to accelerate that speed.", said Susan.

The human reviewers will be responsible for removing videos which violate the terms and conditions of the site, and the team will also work together to teach computers in picking troublesome videos, confirmed Susan Wojcicki, CEO of YouTube in a blog post.

The chief executive of YouTube has vowed to hire more staff and use cutting-edge machine learning technology to continue its fight against violent and extremist content.

Reuters reported last month that several major advertisers - such as Lidl and Mars - had pulled ads from the platform over "clips of scantily clad children".

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The Google-owned video sharing platform has come under fire in recent months for the ease with which violent extremist material and other questionable content can be accessed by users. We want advertisers to have peace of mind that their ads are running alongside content that reflects their brand's values.

The company will also focus on training its machine-learning algorithm to help human reviewers identify and terminate accounts and comments violating the site's rules. It's unclear how many people are already part of YouTube's review team.

"This will also help vetted creators see more stability around their revenue".

She said adding more people to identify inappropriate content will provide more data to supply and potentially improve its machine learning software. The website said it is drastically increasing the number of people in charge of overseeing content.

Wojcicki says that YouTube is taking lessons learned from the first wave of the Adpocalypse - which was ultimately triggered by violent and extremist content - and applying them to tackle other forms of problematic content (as well as video comments), including those that pose child safety concerns and feature hate speech. "But no matter what challenges emerge, our commitment to combat them will be sustained and unwavering", she declared.

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