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Local stores offering Cyber Monday deals

30 November, 2017, 13:12 | Author: Paula Vaughn
  • Cyber Monday Reaches $3.36 Billion In Sales on Desktop	
							Daniela Forte
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The turnout topped the retail trade group's earlier projections that about 164 million Americans would shop over the five-day period.

"All the fundamentals were in place for consumers to take advantage of incredible deals and promotions retailers had to offer", said Matthew Shay, NRF president and CEO.

IMRG believes retailers extending discounting activity over the week was a key growth factor.

"The game is no longer played in either end zone, it's played near the 50-yard line", Shay said. "A lot of things can change between now and then. We have nearly five weeks to go [until Christmas], lots of things can change, but we are certainly encouraged to start off from a position of strength". "I think that does bode well for the rest of the year".

Sales occurred over multiple platforms as online shopping continued to gain strength.

- But 65 million shopped both online and in-store, and they spent substantially more than those who shopped only in person or online. But, Shay said, retailers today are like consumers, they don't differentiate between whether something is bought online or in stores.

Those customers also spent more, according to the federation.

Shoppers on average spent $335.47 over the five-day period, with older millennials spending the most at $419.52 each, according to the NRF survey of 3,242 consumers on November 25-26. This worry will likely drive more shoppers to pick up gifts in stores during the final days of the season. "It's a reflection of retail looking different every year".

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The deepest percent-off discounts on Cyber Monday were found in the clothing categorynotably in designer clothing (average 33% off), and teen clothing (average 32% off). "Not only continue to rise, but when you look at the growth in mobile, it's going to continue to rise in a seamless way".

The NRF estimated that 81 million US consumers shopped online on Cyber Monday, well ahead of the 66 million that did so on Black Friday.

This year Cyber Monday sales alone hit a record $6.59 billion (USD), up $1 billion (USD) on the same day last year, making it the largest online shopping day in United States history according to Adobe Analytics.

The holiday season can represent 20 to 40 percent of annual sales for many retailers. 29 percent made a purchase on their smartphone. "Consumers are also becoming more savvy and efficient online shoppers". "This year, mobile shopping was dominant both in the morning and afternoon, and desktop only staged a comeback in the evening when people were home".

Store traffic fell 1.6 per cent from a year ago, according to ShopperTrak, an analytics firm, with many big retailers offering deals starting on Thanksgiving.

Preliminary data tracking shoppers' visits to physical stores on Thanksgiving Day and Black Friday shows a year-over-year decline of 1.6 percent, according to retail research firm ShopperTrak.

McMillan-Doolittle's Stern said the in-store performance was better than anticipated and contributed to what was an upbeat weekend across retail.

Firearms merchants dangled Cyber Monday deals on guns and accessories, with discounts on ammunition from Cabela's, scopes from Dick's Sporting Goods and, from Bass Pro Shops, an Armalite M-15 Defensive Sporting Semi-Auto Rifle for $649.97, marked down from $799.99. The federation said it was sticking to those projections as retailers move into what Shay described as the "halftime break of the holiday season".

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