The turnout topped the retail trade group's earlier projections that about 164 million Americans would shop over the five-day period.
"All the fundamentals were in place for consumers to take advantage of incredible deals and promotions retailers had to offer", said Matthew Shay, NRF president and CEO.
IMRG believes retailers extending discounting activity over the week was a key growth factor.
"The game is no longer played in either end zone, it's played near the 50-yard line", Shay said. "A lot of things can change between now and then. We have nearly five weeks to go [until Christmas], lots of things can change, but we are certainly encouraged to start off from a position of strength". "I think that does bode well for the rest of the year".
Sales occurred over multiple platforms as online shopping continued to gain strength.
- But 65 million shopped both online and in-store, and they spent substantially more than those who shopped only in person or online. But, Shay said, retailers today are like consumers, they don't differentiate between whether something is bought online or in stores.
Those customers also spent more, according to the federation.
Shoppers on average spent $335.47 over the five-day period, with older millennials spending the most at $419.52 each, according to the NRF survey of 3,242 consumers on November 25-26. This worry will likely drive more shoppers to pick up gifts in stores during the final days of the season. "It's a reflection of retail looking different every year".
The deepest percent-off discounts on Cyber Monday were found in the clothing categorynotably in designer clothing (average 33% off), and teen clothing (average 32% off). "Not only continue to rise, but when you look at the growth in mobile, it's going to continue to rise in a seamless way".
The NRF estimated that 81 million US consumers shopped online on Cyber Monday, well ahead of the 66 million that did so on Black Friday.
This year Cyber Monday sales alone hit a record $6.59 billion (USD), up $1 billion (USD) on the same day last year, making it the largest online shopping day in United States history according to Adobe Analytics.
The holiday season can represent 20 to 40 percent of annual sales for many retailers. 29 percent made a purchase on their smartphone. "Consumers are also becoming more savvy and efficient online shoppers". "This year, mobile shopping was dominant both in the morning and afternoon, and desktop only staged a comeback in the evening when people were home".
Store traffic fell 1.6 per cent from a year ago, according to ShopperTrak, an analytics firm, with many big retailers offering deals starting on Thanksgiving.
Preliminary data tracking shoppers' visits to physical stores on Thanksgiving Day and Black Friday shows a year-over-year decline of 1.6 percent, according to retail research firm ShopperTrak.
McMillan-Doolittle's Stern said the in-store performance was better than anticipated and contributed to what was an upbeat weekend across retail.
Firearms merchants dangled Cyber Monday deals on guns and accessories, with discounts on ammunition from Cabela's, scopes from Dick's Sporting Goods and, from Bass Pro Shops, an Armalite M-15 Defensive Sporting Semi-Auto Rifle for $649.97, marked down from $799.99. The federation said it was sticking to those projections as retailers move into what Shay described as the "halftime break of the holiday season".
It has three wins over ranked teams, and could lose one this week if SC drops out, but might gain one if Louisville (8-4) enters. The No. 8 Ohio State Buckeyes and No. 4 Wisconsin Badgers will meet on Saturday in the Big Ten Championship in Indianapolis.
If you don't know, YouTube Go is a lightweight version of the YouTube with more features such as video downloading and more. Google has previously explained in a blog post that predictions are based on popularity and the freshness of search terms.
The German automaker tweeted a video debuting the new model, roughly three months after confirming the Roadster's existence . The combined power output of 369bhp and 570Nm is channelled through a six-speed automatic gearbox to the rear wheels.
Antonio Conte told reporters: "He is in contention but at the same time I have to make the best decision for every player". David Luiz is in talks with Real Madrid and could leave Chelsea in the January transfer window, according to reports.
The poster follows the tradition established by The Avengers and its 2015 sequel Avengers: Infinity War ... Director James Gunn may be doing one of these spin offs based on " Guardians of the Galaxy ".
Finally, Kevin Hart is returning to host Saturday Night Live for what will be the Christmas episode of the season on December 16. 18 episode, SNL revealed that the December 2 edition would feature Saoirse Ronan and U2 as musical guest.
Those voting members, who number around 13,000, are "professionals who listen objectively to music and make a judgment", he added. Rap and R&B artists dominated the Grammy nominations, which were announced Tuesday morning.
A Metro spokeswoman told the Washington Examiner a policy banning ads with religious themes took effect two years ago. The transit authority in Washington, D.C., is being sued after rejecting an ad it deemed too religious for display.
Young Doubles In Man Utd Win Over Watford
Manchester United midfielder Nemanja Matic was forced off early in the second half with what appeared to be a leg injury. Doucoure was booked for fouling Paul Pogba and Young clinically dispatched a 25-yard free-kick with unerring accuracy.
Patriots placing former Packers TE Martellus Bennett on IR
It marks a frustrating end to a 2017 season that saw him deal with nagging injuries that led to his departure from the Packers. The Packers waived Bennett for failure to disclose an injury, which became a contentious topic after he left the team.
Manchu Lakshmi All Set To join Ivanka Trump
Approximately one-third of the entrepreneurs are from the U.S. , one third from India and the remaining from other countries. He underlined the need to help women entrepreneurs network with mentors, finance and market opportunities.