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Hasbro, Inc. (HAS) Reportedly Mulls Mattel Acquisition

13 November, 2017, 00:25 | Author: Paula Vaughn
  • Screen Shot 2017 11 10

Mattel's brands include the iconic Barbie doll, Hot Wheels and Matchbox cars, Fisher-Price toys and American Girl dolls.

Talks that the two may join forces has been long rumored, as Mattel's stock has fallen a significant 52 percent over the past year, leaving its market value at $5 billion.

Hasbro's approach was made recently, the WSJ said, citing one person.

As the Wall Street Journal reports, long-time rivals Hasbro, Inc. The terms of any possible deal couldn't be learned, and the approach may go nowhere.

If the deal were to go through, it would bring the two largest toy companies in the United States and their vast catalog of brands together.

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Mattel's shares have slumped 47 per cent this year, valuing the company at about $4.8-billion.

CEO Margo Georgiadis, who took the reins in January, has warned the business would miss its revenue forecast for the full year.

Hasbro has a total market value of $11.4 billion, and its stock is up almost 18% this year. Hasbro closed at $91.45 a share, up 3 percent, Friday.

The bankruptcy filing in September by Toy "R" Us, the largest toy retailer in the USA, highlighted struggles that the sector is facing including children's preferences shifting from traditional toys to electronics and online competition increasing. Mattel's stock fell to its lowest since 2009 that day.

That deal would have given Hasbro a direct pipeline into Hollywood, with more movies and TV shows tied to its toy brands.

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