Amazon app lets you experiment with new furniture using augmented reality

02 November, 2017, 00:30 | Author: Lorena Waters
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Amazon wants you to shop for the holidays in augmented reality. It's launching an AR View feature inside its iOS shopping app that previews "thousands" of products in 3D, ranging from kitchen appliances to toys to electronics (naturally, this includes Amazon's devices).

The company just announced a new augmented reality (AR) functionality for the Amazon App that will give shoppers a chance to envision real-world products around their homes before deciding to buy them. Using the tool, customers can overlay, move, and rotate the item in a live camera view mode to see how the item will fit and look in real time.

To make your holiday shopping even better, Amazon has come up with a new feature.

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It is not known yet when Amazon will bring the feature to their Android app, but it is more likely than not given their large user base and existing Android investment. The feature is available to users with iOS 11 installed on the iPhone 6s or later. Previously also Amazon experimented with the AR technology in its app in the form of AR stickers.

AR View works in a myriad of product categories including furniture, electronics, toys, games, home décor, and others. Such concepts, along with helping customers to make an informed choice about the product they are buying, also helps retailers push their sales along with lower returns.



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