Snap Inc (SNAP) Unveils "Context Cards" To Provide Background On Snaps
11 October, 2017, 00:22 | Author: Alicia Barber
Now, when you view a Snap that's part of an "Our Story", Snaps that have contextual information available will have a "more" menu.
To do this, Snap has partnered with a number of companies, including Foursquare and TripAdvisor, to surface information about the places where users create Snaps. Context Cards seem to go hand-in-hand with Snapchat Maps, and indeed, those who use Maps will probably get a lot of use out of Context Cards as well.
Snaps included in Context Cards are those that have been tagged with Snapchat's venue-specific geofilters or any post that has been submitted to the Our Story section.
Snapchat users are getting a brand new feature within the popular app called Context Cards.
Snapchat has also partnered with both Uber and Lyft to integrate with ride sharing services so you can see wait times for the closest driver, and Snapchat says it will add more partners over time for Context Cards.
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Essentially, when you find yourself intrigued by what you see in a Snap, you simply swipe up from the bottom of the screen to see its relevant Context Card.
You can now learn more about what you see on Snapchat without asking your friedns (Picture: Snapchat)What information will be available on Context Cards?
Snap declined to disclose the financial terms of the deals with the Context Cards partners, but presumably the company has some kind of revenue-sharing agreements with them.
The first card will contain basic information like the name of a place, the category of the venue (say restaurant or store) and ratings.
Snap said many locations will also have Stories integrated into their Context Cards.
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