Roku cuts price on top streaming player to counter Apple TV

03 October, 2017, 04:13 | Author: Lorena Waters
  • Newly public Roku announces latest lineup of streaming devices

"Roku had first mover advantage, the channels like them and they are a very lean company, all positive", Moor Insights & Strategy's Patrick Moorhead says. It costs $99.99, works with the new remote, and includes a headphone jack and a remote finder button.

This time around the flash drive-sized form factor is packing some heat with a tweaked processor capable of 4K HDR.

Finally, the company is reducing the suggested retail price of its flagship Roku Ultra model to $100. The company's new range of streaming hardware is more powerful, and cheaper.

The Roku Ultra also plays 4K video and offers more streaming channels than Apple TV, but it isn't compatible with Apple's own video store or Apple's music subscription service. You'll still be limited to 1080p streaming with the regular Streaming Stick, but ponying over a few more dollars will get you the Roku Streaming Stick+.

Roku's older 1080p streaming stick is still being sold however and though it doesn't include 4K support, the remote for the older device will now feature voice control in new units sold, just like the new 4K version's remote control and the remotes of other Roku devices. Likewise, the new version now comes with a voice remote.

Roku Express and Roku Express+: Great for those who are looking to stream to the TV for the first time or extend their Roku OS experience to other TVs in the home.

Moving into the fourth quarter's high-volume activity, the new Roku devices, along with competitive improvements from Roku's new OS 8, definitely tightens up the horse race for these products while giving new options to cord cutters.

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The line-up is set to be released on the October 8th in the United States, and we'll update you when we know about UK pricing and availability.

Beyond better voice recognition and command cognition, Roku OS will offer the same spectacular universal search function we've come to expect.

Based on its 2016 growth rate, Roku's annual revenue could reach $623 million in 2018, putting its current stock price at about 3.6 times revenue, a level that is expensive compared to other Silicon Valley consumer electronics makers.

More importantly, the Streaming Stick+ now comes with full 4K HDR support, which can be run at a steady 60 frames per second. The new Apple TV 4K will be a tough sell for those that aren't entrenched in the Apple and iTunes ecosystem.

There was a collective "meh" from the media streaming community when Apple launched its Apple TV 4K last month.

All of the new streaming players are available for pre-order now and will hit shelves "around October 8th", according to the company. That's a 23 percent decrease from the Roku Ultra released previous year, a device that had been selling for $130 until a recent clearance sale.

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