Facebook allowed advertisers to reach anti-Semitic individuals

16 September, 2017, 01:07 | Author: Ora Austin
  • Facebook Let Its Advertisers Target “Jew Haters”

In ProPublica's testing, Facebook approved a $30 ad that targeted three promoted posts at those groups with just 15 minutes of scrutiny. Facebook said that the fields that showed up for ProPublica in its ads interface as targetable audiences for campaigns were because of these rogue employer and education sections. "In this case, we've removed the associated targeting fields in question", said Rob Leathern, Facebook's product management director.

When the news outlet looked for analogous advertising categories for other religions, such as "Muslim haters", it said "Facebook didn't have them".

This is not the first time that ProPublica has caught flaws in Facebook's ad system.

Facebook took down the offensive categories after the outlet reached out to them for comment. After some internal investigation, the company found that both the accounts that purchased the ads and the pages they advertised were from Russian Federation, suggesting that there's a fake news circle operating out of the country. In response, Facebook unveiled safeguards that bar ad sales to "fake news" disseminators and downplay stories with misleading clickbait headlines.

The nasty ad targeting was uncovered by ProPublica, a "nonprofit newsroom that produces investigative journalism with moral force". But Facebook's algorithms had suggestions to boost the audience size, including to people who like gun rights. Facebook's self-service ad-buying system describe all of these categories as "fields of study".

Beyond The Forecast: No Way (Hurricane) Jose
It has maximum sustained winds of 70 miles per hour and is moving west-northwest at 7 miles per hour , according to the advisory. USA Today said on Thursday the storm was likely to shift northward, edging the Mid-Atlantic as it tracked up the coast.

Other tech corporations have faced similar challenges. It's a disgrace that we still need to say that neo-Nazis and white supremacists are wrong - as if this is somehow not obvious.

Facebook has also recently faced backlash for allowing hate groups, including neo-Nazis, to flourish and organize on the platform, contradicting Mark Zuckerberg's statements about his site bringing people together for "meaningful" groups.

It is quite conceivable that Facebook, with over 2 billion users, has some awful people among its users.

Facebook's targeting doesn't technically allow advertisers to specify minorities in targeting groups, but it has ethnic affinities, meaning the people are likely to identify or share interests with a certain group.

A Facebook executive reiterated in a statement that hate speech is not permitted on the platform and it bars advertisers from discriminating against people based on religion and other attributes.

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