Facebook promises to monitor hate and fake news on the platform

15 September, 2017, 00:34 | Author: Alicia Barber
  • Facebook tightens rules on earning platform ad money

We want to support a diverse range of creators and publishers, which is why we've introduced a range of monetization options, including Branded Content and Instant Articles. The company says: "With regards to brand safety, generally, people who view content in News Feed implicitly understand that the individual posts they see are not connected to or endorsed by the other posts in their feed - from brands or anyone else". Similarly, the new guidelines of Facebook will address such kind of concerns including where the ads should be published and what kind of ads should be shown to what kind of audience, etc.

This is a big deal because it could shape the styles of content created for Facebook Watch, the new original programming hub it has launched, where publishers earn 55% of the ad revenue. Facebook admits it's been accused of "grading our own homework", VP of global marketing solutions Carolyn Everson wrote.

As a result, Facebook is now trying to manufacture new tools hoping that the platform can comfort and clear all the doubts that the advertisers have. "These standards will apply to ad placements where context could matter, including in-stream ads and Instant Articles", Everson stated. This also extends to publishers monetising their sites and apps via Facebook's Audience Network. Meanwhile, post-campaign lists will begin rolling out in the coming months.

At the same time, Facebook's vice president of media partnerships, Nick Grudin, used a blog post to introduce the new content monetization standards and guidelines.

Couple, son killed at volcanic crater near Naples
Their seven year old son was also with them but stayed behind the barrier while his parents rushed to help his brother. The Campi Flegrei is an area with more than 30 volcanic craters , whose possible eruptions worry scientists.

Those who share content that repeatedly violates our Content Guidelines for Monetization, share clickbait or sensationalism, or post misinformation and false news may be ineligible or may lose their eligibility to monetize.

Content specifically excluded falls into nine categories, including anything that: involves children's characters engaging in inappropriate behaviour; is focused on real world tragedies, even if the intention is to promote awareness or education; is incendiary, inflammatory, demeaning or disparages people, groups, or causes; depicts threats or acts of violence against people or animals; has nudity or adult content as the focal point; depicts overly graphic images; depicts excessive consumption of alcohol, smoking or drug use; contains excessive use of derogatory language.

"Facebook is this huge, huge, huge platform, and they haven't really been monetising original content in the same way as YouTube has", said Mr John Montgomery, executive vice-president for brand safety at GroupM, a media investment group for the advertising giant WPP. It has also added 3,000 more content reviewers to its team to report content violating community standards.



Most Moscow's buildings proved to be clear after bomb alerts
Bomb threats were also issued for Moscow's three railway stations - Kazanskiy, Leningradskiy and Kievskiy. Three more Siberian cities evacuated shopping malls, government offices, schools and hospitals.

Cherokee County Electric Crews Travel To Florida To Aid In Hurricane Relief
These outage numbers continue to decrease, and highlight the resilience, preparedness and collaboration of electric cooperatives. Crews are expected to be gone up to two weeks, according to information from Meeker Cooperative.

Man City GK claims Arsenal star was "bitter" he didn't join
City were reported to have agreed a fee of around £60 million ($79 million, 66 million euros) for Sanchez, who played under Guardiola at Barcelona .

Tottenham Hotspur v Borussia Dortmund
Tottenham last season lost their first home Champions League fixture against Monaco, eventually failing to qualify... Dortmund midfielder Nuri Sahin insisted his team were over it. "Last year we got off to a bad start".

Apple shares falter as iPhone X gets November shipping date
Since the display now takes up almost the entire front of the iPhone X , the traditional physical Home button has been retired. APPLE launched its most expensive iPhone ever this evening - but it's first ever outing didn't quite go to plan.