How Apple TV 4K could outpace competition from Roku, Amazon and more
13 September, 2017, 00:28 | Author: Warren Cooper
The new Apple TV is powered by the same A10x fusion chip in the iPad Pro, and Apple says it packs two times the processing power than the previous generation.
Apple is working with streaming services like Netflix and Amazon Prime Video to bring 4K titles to the service.
The new Apple TV will cost $179 and will be available to order on September 15.
Apple TV is going all in on 4K video. It runs the latest TVOS. Apple's spokesperson also said that 4K content will be available from third parties, including Amazon.
Apple has also confirmed the launch of Apple TV app to 7 more countries including Canda and Australia. The Apple TV 4K is capable of handling 4K video up to 60 fps.
These HDR standards include HDR10 and DolbyVision, but Troughton-Smith also highlighted the fact that 4K can be delivered in standard dynamic range (SDR) as well. If you already own 1080p movies, Apple will automatically update to 4K at no charge. It was originally labeled a hobby device, but by 2015, Apple CEO Tim Cook revealed that 25 million units had been sold.
Apple shares have gained about 40 per cent this year on expectations the new phone will reignite sales growth after a rare revenue decline last year.
Apple unveiled an updated version of its popular Apple TV, the multimedia device that connects internet streaming services to televisions, in a much-anticipated event on Tuesday from its headquarters in Cupertino, California.
Having these same movies on iTunes and loading them onto your Apple TV suddenly makes more sense, depending on the movie.
The 4k content will be pricey though.
The other big software change is Apple's TV app, and the latest version will be available in the United Kingdom on Apple TV, iPhone, and iPad by the end of the year. Moreover, movie buffs will be happy to find out that major Hollywood studios will be bringing their 4K movies to the iTunes Store.
As part of its September 2017 product unveiling event, Apple finally announced a follow-up to its fourth generation Apple TV with an enhanced model.
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