It doesn't matter if Taylor's new song is any good
31 August, 2017, 00:44 | Author: Warren Cooper
She also overtook Adele's Hello as the most-watched video on day of release.
With the release of her new song, "Look What You Made Me Do" on August 17, Swift employs the image of a snake and a dark rhythmic tune borrowed in part from Right Said Fred's 1991 hit, "I'm Too Sexy". Her label has denied that the release date was intentional, but many have taken to Twitter to denounce what they view as a deliberate slight against West.
Swift, 27, who has been absent from award shows and red carpet events within this year after highly publicized feuds with Kanye West, Kim Kardashian and Katy Perry, was not present at the ceremony.
Swift has drawn ire on Twitter due to the release date of "Reputation" on November 10 coinciding with the 10-year anniversary of the death of West's mother, Donda West.
The clip ends in different versions of Taylor Swift, from previous music videos and performances, falling off a slope and into what looks like an abyss.
The song "Shake It Off", from her 2014 album, "1989", particularly highlights this. Swift was accused of profiting off of black culture and using black dancers and musicians as props to reinforce a black image. "In the final pre-chorus, she indicates that "(the old Taylor)'s dead", implying that she is no longer planning to play the nice girl. Swift is an obvious example of this harmful trend.
When Swift's headline-hitting vid was unveiled at the MTV Video Music Awards on Sunday, the night's host Perry, 32, was The One That Got Away, noticeably absenting herself from the stage.
Speaking to Entertainment Weekly's sister company INSTANT, he said: "It was the hardest secret ever to keep, but I know how I am as an artist and when I'm creating stuff, even if it's just on my YouTube channel, I don't want anyone to tell anything, I don't want anybody to post a Snapchat or a picture".
It remains to be seen whether with will seriously acknowledge the criticisms leveraged against her, or whether she will once again, make mock mention of them in a song.
And, although she's no doubt basking in its success, she still found time to thank everyone involved for keeping the details of her highly-anticipated return to music under wraps.
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