Disney taps augmented reality for 'Star Wars' toy event
25 August, 2017, 01:24 | Author: Warren Cooper
The "Find the Force" event will cover 20,000 retail stores spanning 30 countries, and will run from September 1 to September 3.
The event, called Force Friday II, is only happening from September 1 to September 3, so people who are interested in collecting every possible character, including Admiral Ackbar, need to hit up a bunch of different stores and websites. Some commercial locations will participate in the augmented reality game until the December 15 release of "The Last Jedi", meaning a few fortunate fans will likely have opportunities to interact with all 15 characters, including two new figures, by late fall.
Continue below to get all the details, including info on a related sweepstakes, and to watch a video. The program will operate like a treasure hunt, with new characters from the franchise released daily. That means you can take a photo or video standing alongside the likes of Admiral Ackbar (as demonstrated in the video above).
Lucasfilm is celebrating the launch of the new "Star Wars: The Last Jedi" toy line by introducing a sort of interactive treasure hunt across the globe.
If you can't wait till next week, you can see the augmented reality characters in action now by downloading the latest version of app now and unlocking those Penguin-like inhabitants of Ahch-To, Porgs.
So, you'll download the new update for the Star Wars app, then click "Find the Force".
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