Apple expected to spend $1 billion on shows

18 August, 2017, 00:21 | Author: Alicia Barber
  • Apple preps $1bn war chest, adds Cherniss

In comparison, HBO spent about $2 billion on content last year, while Amazon spent around $1 billion in 2013, the year after it first delved into original programming. On Wednesday, those stocks barely budged.

With so much money to burn from its yearly earnings, theWall Street Journal reports that the multinational tech company has made a decision to dabble with the production of original television, planning to spend $1 billion in its new endeavor. The company has already dabbled in original programming with Carpool Karaoke, though it will need something with larger appeal and better ratings if it hopes to compete for viewers' limited television time. But even that budget is no match for potential rivals like Netflix., which has committed $6 billion for original content this year.

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If it's just a matter of creating original content, there's no doubt that Apple has vast amounts of money for that. While most associate Apple with computers, iPhones, iPods and iPads, the company has also changed how content is distributed, through the iTunes Store, Apple TV and other products that have changed the way people stream and download content. The market for streaming original content is a bit crowded at the moment, but if Apple can drum up a hit, it could go a long way in solidifying the company as a streaming contender. Those kinds of shows-scripted comedies and dramas-are expensive to produce, and we've seen Netflix's annual budget for original programming increase over the past few years to accommodate that. The WSJ's sources indicated that Apple was planning to buy and produce 10 TV shows. Apple and Game of Thrones - that would be something to definitely look out for. In addition to this, the reach of these shows was not extensive as only those had the accessibility who had Apple Music subscriptions.

Also, a new Apple TV set-top box will launch later this year with support for 4K output. Presumably Apple is looking at multiple genres as a way to establish itself across many different viewer bases.

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