The real reason Amazon invented Prime Day

08 July, 2017, 00:22 | Author: Alicia Barber
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Amazon Prime isn't just for free music and video streaming, although those are nice perks.

Amazon Prime Day returns for its third annual shopping bonanza on Tuesday, July 11, giving shoppers a taste of Black Friday prices, sans the insane crowds and winter weather (and because not all of us want to get trampled over for TVs). You can visit this page to become a prime member.

"Amazon Prime membership basically doubled in the USA in the past two years", CIRP Partner and Co-Founder Josh Lowitz said in a statement.

Why is Prime Day important to Amazon.com Inc? That amounts to more than one in three American adults, although some members may be under 18 and many people share a membership with others in their household. Based on its analysis, CIRP estimates that around 63 percent of Amazon's customers are Prime members.

If you have an Alexa-enabled device, like an Amazon Echo or Echo Dot, you'll have access to some exclusive discounts through your devices too.

Starting from 18:00 on Monday 10 July though, the moment when Amazon Prime Day begins, the Wileyfox Swift 2 X will get a 32 per cent reduction and retail for just £149!

30 Hours to Shop - 24 hours just isn't enough time to shop all of the great deals, so Prime Day will start at 6pm on Monday, 10th July giving Prime members 30 hours to shop.

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I've been a Prime member for years, but have some complicated feelings about Amazon and Prime Day.

"Amazon Prime membership encourages much more frequent shopping, likely because the free shipping benefit knocks down a key barrier to buying online often and makes Amazon their first stop for online purchases", CIRP Partner and co-founder Mike Levin said in a statement.

If you aren't aware of the genius deals of Prime Day, here's the scoop. The products that are offered as Spotlight Deals typically have the most inventory, according to Amazon.

Those who use their voices to order products on Prime Day are additionally eligible for Alexa-specific deals.

Going back a year further, Amazon had roughly 42 million Prime members, which means they've roughly doubled their memberships in two years.

So make sure you're signed up for Prime before the 10.

The study also estimates that 28% of members are now on the $10.99 monthly Prime membership, which was introduced a year ago, while the rest pays the traditional $99 yearly price.

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