Apple Acquires Sensomotoric to Advance Augmented Reality Agenda

28 June, 2017, 01:53 | Author: Lorena Waters
  • Image Senso Motoric Instruments

In a move that is sure to stoke rumors about Apple's future work in augmented and virtual reality technologies, Apple has acquired SensoMotoric Instruments (SMI), a eye-tracking firm, MacRumors reports.

Apple has a tendency to purchase companies using shell companies so that the acquisition goes under the radar, but with this specific sale MacRumors spotted that the paperwork on the acquisition of SensoMotoric had been signed by Apple's vice president of corporate law, Gene Levoff. Perhaps the company's most well-known commercial application is its eye-tracking hardware that played a major role in the creation of Sony's Playstation VR headset. It has also developed eye-tracking technology for VR headsets like the Oculus Rift that can detect and analyze a person's gaze to help reduce motion sickness. The firm has been into eye tracking glasses and other related systems.

"Apply buys smaller technology companies from time to time, and we generally do not discuss our objective or plans", a representative from Apple said in a statement.

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Apple tends to keep its acquisitions rather quiet and hide them among shell corporations maintain its mystique around new projects the Cupertino company could be working on. The company's managing director Eberhard Schmidt and one more director's profiles were also taken off the site.

Apple CEO Tim Cook has gone on record to express his views about the budding AR technology and how it is hugely impactful.

Last month, Apple introduced ARKit, a set of APIs for developers interested in building augmented reality experiences. The company has also developed a sensor bar that connects to a computer and tracks detailed eye movements at 250Hz. And this technology kinds of dovetails into Apple's reportedly under development AR Glasses.

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