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Apple debuts HomePod speaker to bring Siri into the living room

09 June, 2017, 09:14 | Author: Paula Vaughn

Well Apple promises more than just a smart assistant speaker but a piece of equipment that can compete with Sonos and other high-quality sound boxes. While many experts believe that Amazon's product is now stronger than Apple's (especially its activation command) and more competitively priced, it may not take long for Apple to add features and improve its Home Pod. To take on its rival Echo, Apple had always been rumored to be working on a device.

Rather than focusing on being a digital assistant like the Amazon Alexa, the focus of the Apple HomePod is music. But to what extent Apple can surpass market leaders Amazon and Google? Apple said that makes the Mac a great platform for developing virtual-reality "experiences", although the company didn't announce any consumer VR products.

The price of this speaker is much more than the Amazon Echos and Google Homes.

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Interestingly, Apple also announced AirPlay 2 earlier today, which lets you pair multiple speakers and play music in multiple rooms. As of now, neither the Echo nor the Google Home speakers can be considered top notch in terms of the quality of the sound they produce. But the product seems directly inspired by existing smart speakers from Amazon and Google. It will be priced at $349 and will be available in color choices like White and Space Gray. During Jobs' last decade, Apple introduced the iPod, iPhone and iPad - all huge commercial successes that both reshaped daily life and swamped previous digital music players, smartphones and tablets. Competitor Google's home assistant achieved a 10% market share. Apple says HomePod is "spatially aware" and can respond as such. Apple said all communications are encrypted. It starts shipping in the USA, the United Kingdom, and Australia.

The HomePod is creating the most buzz among a series of announcements that included a new iPad IOS, a larger IPad Pro and a new lineup of MacBook Pros and iMacs with higher speed processors. Each of them differs with the core functionality but they are meant to serve the same goal. It will also be responsible for improving performance and security features. At its annual developer conference, Apple exposed new iPads, which concentrate on the hardware rather than software. The bullet points include updates to Apple's operating systems for everything, from the TV to Watch to mobile devices and computers.

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