New 'Firework Oreo' contains popping sweets

10 May, 2017, 02:29 | Author: Warren Cooper
  • New 'Firework' Oreo hits store shelves

The creme inside the cookie contains red and blue specks of popping sweets that may feel like fireworks in your mouth. The Firework Oreo release coincides with the start of the first ever #MyOreoCreation contest.

No, these Oreos are filled with creme that contains rainbow specks of POPPING CANDY.

Fans have already submitted thousands of new flavor ideas, ranging from cookie dough stuffed Oreos to Nerds candy stuffed cookies.

The grand prize victor gets $500,000 in cash.

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You can enter for your chance to enter now through July 14 by using #MyOreoCreation #Contest on Instagram or Twitter! Three finalists will be selected by late August based on on three criteria: taste appeal, creativity, and originality.

That would buy a lot of cookies! The contest clearly has value for Frito-Lay, but Oreo may receive more engagement by relying on social networks to archive submissions, share ideas and get the word out.

And while Oreo keeps giving us peeks at their storied Wonder Vault, now they're turning the flavor creation reins over to us. They're launching a #MyOreoCreation contest on Instagram or Twitter, and the victor will not only get to decide on the next insane limited-edition flavor, but could also win $500,000 - the real prize in our book!

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