Facebook TV Shows Coming In June

07 May, 2017, 12:22 | Author: Alicia Barber
  • Facebook CEO Mark Zuckerberg delivers the keynote address at Facebook's F8 Developer Conference

However, the scheduled launch was scrapped for some reason and now it's pushed back to June.

"Facebook plans to have roughly two-dozen shows for this initial push and has greenlit multiple shows for production, according to people familiar with the discussions", reads the Business Insider report.All this will be added on the Facebook app's video tab.

On Wednesday, Facebook chief executive Mark Zuckerberg announced it was hiring 3,000 extra people to moderate content on the site.

In addition, Facebook will focus on teen-centric shows as the company sees rival Snapchat as one of its main competitors in this space.

Facebook makes personalised videos for its 1.9 billion users on anniversaries of notable events in their lives. Currently, Facebook has nearly two billion users. According to sources, this show, created by Conde Nest Entertainment, will have two participants go on a first date in VR before they actually meet in person. Snapchat has been actively pursuing show deals with numerous same of the same companies as Facebook for its Discover section. The Business Insider report even claims that one of the shows has already cast a Hollywood A-lister.

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Facebook will monetize its new premium service via advertisements that it'll play in between videos, which will boost revenue, but with lower margins. Thus, news of release of TV-style shows is not surprising at all. Anyone will be able to watch the said shows since they will be supported by ads.

"We've seen people hurting themselves and others on Facebook - either live or in video posted later", Zuckerberg wrote.

Martin Garner, an analyst at CCS Insight, said: "It's now clear that last year's stellar results from Facebook represented the peak of online advertising growth, as Facebook had warned".

Sources also said that the caliber of shows pitched to Facebook for its high tier programming are similar to the quality of Netflix's "House of Cards". The video giant has already been growing the original content library for its YouTube Red service, which provides ad-free YouTube and a music service for $10 per month.


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