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M&S suspends advertising on Google

21 March, 2017, 00:35 | Author: Paula Vaughn
  • Spots Pulled by Firms on YouTube

The fact that that Marks & Spencer has joined the government and a clutch of other organisations in withdrawing their ads from Google's platforms means the search giant is facing a crisis of confidence in its ability to police its service.

Havas Australia CEO Mike Wilson tells AdNews the United Kingdom pause on spend is not a global measure, but the agency is closely scrutinising brand safety for clients in Australia.

"The approach comes across to us as attempting to minimize the problem rather than eliminating it, which is the standard we think that many large brand advertisers expect", Wieser said.

Alphabet's head of Europe, speaking at an Advertising Week conference in Europe this morning, said that Alphabet's Google unit apologized for placing clients' advertisements in front of "extremist" videos on YouTube, as Dow Jones's Stu Woo writes. Changes to the company's advertising policies were announced after they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism.

Britain is the second largest market for Google following the USA, generating $7.8 billion primarily from advertising in 2016.

In order to ensure brand safety, we are pausing activity across Google platforms whilst the matter is worked through.

Iraqi forces take strategic bridge as battle for Mosul 'nears end'
Troops are now advancing towards the Mosul's grand mosque where the Islamic State declared a caliphate in 2014. An air strike targeting one Islamic State position hit a building, engulfing nearby troops in smoke and dust.

The digital behemoth has promised to alter its technology and policies, offering more control to advertisers. These platforms, the authorities maintain, can and should do significantly more than they already are, whereas Google et al admit (partial) culpability and swear they'll try harder.

"HSBC has strong procedures in place to ensure that our brand is not associated with nor advertises alongside inappropriate content".

Ads for the Guardian's membership scheme have appeared alongside a range of extremist material after an agency acting on the media group's behalf used Google's AdX ad exchange.

The government said it had placed a "temporary restriction" on its YouTube advert spending while it awaited Google's assurances that "government messages can be delivered in a safe and appropriate way".

The fallout from this controversy has made a significant impact on YouTube's ads business and digital market as a whole.

A spokeswoman for L'Oréal said the company was "unaware" and "horrified" that its ads were being placed on such YouTube channels. It points out that it must police a huge avalanche of material - 400 hours of YouTube video is uploaded per minute - and its AI facilities are not yet up to determining what's an extremist recruitment video and what's not. While we have a wide variety of tools to give advertisers and agencies control over where their ads appear, such as topic exclusions and site category exclusions, we can do a better job of addressing the small number of inappropriately monetized videos and content.

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