Tag Heuer's new smartwatch goes modular, keeps premium price

15 March, 2017, 00:42 | Author: Alicia Barber
  • TAG Heuer Connected 2 Release Date: Android Wear 2.0, Android Pay Confirmed For New Smartwatch

Starting at around $1,650, the Connected Modular 45 once again finds the luxury Swiss watch maker teaming up with Google and Intel, and this time living up to the "avant-garde" bit of the company's tagline a touch more with a truly modular design.

The TAG Heuer Connected Modular 45 will be available in satin or polished grade 5 titanium with unique customization capabilities beginning March 14 at tagheuer.com, TAG Heuer stores, specialty watch stores, and major retailers worldwide starting at $1,600 Dollars (about Rs 1,06,000). Some of the options available to customers for the material of the strap include rubber, calfskin, rubber combo, ceramic, and titanium bracelets.

As per the rumors, the TAG Heuer Connected Modular 45 watch will come with an AMOLED display and will have a 45mm watch face.

Interestingly, the smartwatch doesn't have LTE option and no heart rate sensor. It uses an Intel CPU paired with 512mb of RAM plus a 410mAh battery, and the device is waterproof up to 50 meters.

But if you're looking to get your hands on one, you'll need deep pockets, as the Connected Modular 45 will start at $1,600.

Because then you'll have two inflexible norm-watches, rather than one infinitely tweakable, special one.

So far it is a well-featured smartwatch with high-end tourbillon, but a built-in microphone enables its use with the Google Assistant, which should help the watch gain some true smart credentials.

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That's in-line with claims made by Tag's CEO back in January, regarding the company's forward looking take on the staid world of smartwatches.

The all-metal watch comes with Wi-Fi, Bluetooth, GPS, and NFC connectivity onboard.

Didn't buy an iPhone or an Apple Watch Edition because you were waiting for a worthy alternative from Google? These three smartwatches aim to serve as a showcase for all of the new and great things that Android Wear 2.0 is capable of, but they all have share the same problem - they don't cost enough money! At $1,650, it's a full $150 more expensive than the previous version.

Past year the folks at Tag Heuer bucked the Android Wear trend with a watch that was expensive by techy standards, but greatly exceeded company sales expectations.

There were raised eyebrows when TAG Heuer slapped a £1100 price tag on its first Connected watch in 2015. The watches are now available for purchase at TAG Heuer boutiques, through select retailers, and on the brand's web store.

Intel and TAG is also working on an additional feature that offers tips and reminders based on the user's activity.

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