Apple Music to get app talent show with celebrity judges

15 February, 2017, 00:25 | Author: Alicia Barber
  • Eddy Cue Apple senior vice president of internet software and services at an Apple event at the Worldwide Developer's Conference

In the meantime, check out its first trailer below. Planet of the Apps celebrates the world of apps and the talented people who create them.

Here, it turns out, is the basic pitch: Gwyneth Paltrow, Jessica Alba, Will.I.Am, and entrepreneur Gary Vaynerchuk are the judges, and the developer gets on an escalator not unlike the Alpine Climber in The Price Is Right.

Cue said that the show was a means to promote Apple Music and offer something unique that hasn't been seen on TV before. Since then, Apple has been investing heavily in growing the streaming-music offering, which costs $9.99 per month for an individual subscription and $14.99 per month for a family subscription.

Apple has also took the wraps off the second peek into Carpool Karaoke today as well.

The interview began with Kafka questioning Apple's video ambitions.

"We're not out trying to buy a bunch of shows", he said. We think these shows bring something to customers that haven't been seen before, so there's something unique, special that we're bringing to the table.

The first is a reality TV series that focuses on apps and app developers, called Planet of the Apps.

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The brainchild of Will.i.am and Ben Silverman, Planet of the Apps is a sort of Dragons' Den (or Shark Tank if you're stateside) meets The Voice - where on earth does Will.i.am get his ideas?

Lightspeed Venture Partners committed at least $10 million to fund the apps featured on the show with its partners, including Aaron Batalion and Jeremy Liew, set to appear in the show. This one was already publicized, as no one can forget CEO Tim Cook singing "Sweet Home Alabama" at WWDC a year ago before confirming that the series was coming to Apple Music.

Aside from a "Spring" release date, we don't know when the show will actually launch.

Apple Inc. isn't looking to spark a revolution with its foray into original television production, but rather with modest ambitions that seem to belie the ethos of the tech giant.

"When you look at Apple News and where it started", Cue said, referring to the company's own news app, "I want it to be available to everyone". We add certain value to it.We're not out trying to buy a bunch of shows.

Apple Music is joining the likes of Netflix and Amazon and getting into the original content business.

"In general, I think the exclusives are promotions".

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