Stung by Facebook, YouTube finally rolls out Mobile Live Streaming but…

08 February, 2017, 00:25 | Author: Lorena Waters
  • YouTube Launches Live Mobile Streaming for Creators With 10K+ Subscribers

Other than the subscribers requirement, there isn't much barrier to entry with YouTube's mobile live-streaming feature. But Facebook realized opportunity in "Live Streaming" and so has been the first company to roll out this service to everyone. Facebook has heavily promoted its live-streaming feature, Facebook Live, but doesn't now offer any similar monetization mechanisms.

Google's ubiquitous video-sharing app has supported live streaming since last summer, but it was only available to a hand-picked group of five partners, The Young Turks, AIB, Platica Polinesia, SacconeJolys, and Alex Wassabi. The US$500 price tag pins the message to the top of the live stream for up to 5 hours, YouTube said, adding that influencers can better respond to fans and followers with this feature. "It's a launch that'll put the power of live streaming in the hands of hundreds of thousands of talented creators", YouTube wrote in a blog post, "giving them a more intimate and spontaneous way to share their thoughts, lives, and creativity".

They promised that the feature would be available more broadly at YouTube soon.

With mobile live streaming, YouTube creators will be able to stream content right from their mobile devices in real time.

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Live video streams functionality launched on the platform in 2011, but only for the computer.

In addition, there are some new revenue opportunities with the introduction of Super Chat, which will allow users to highlight their messages for a fee. The tool allows a person to pay to pin a comment to the stream so it doesn't disappear, ensuring it will be seen by the streamer. Like regular videos on YouTube, content creators will find they have similar control over live streams, like protecting them from unauthorized use or making sure they are discoverable and can be added to playlists by viewers.

YouTube says it worked with creators to refine the experience - for example, live chat is slowed down when a stream is getting a high number of messages in a short span of time.

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