Facebook is reportedly building a streaming TV app

01 February, 2017, 07:19 | Author: Alicia Barber
  • Facebook: Fewer short videos and live shows?

Additionally, talks over licensing long-form television programming with media companies are considered ongoing, with the set-top box application a vehicle to broadcast such content. Facebook declined to comment.

Facebook's set-top box app, which is now under development, won't contain any "non-video content". It would be a home for finding original, premium content that Facebook now is trying to get from major studios. The idea is that through this app, users will be able to find Facebook videos easily, and it would also make for a great platform in which Facebook can sell ad space to companies.

Facebook is building an app for television and is asking publishers to create exclusive, TV-like shows for it, according to a new report. Hence why Zuckerberg and company have been looking to expand into different platforms.

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In a blog post, Facebook product manager Abhishek Bapna, and research scientist Seyoung Park, said, "As we continue to understand how our community consumes video, we've realised that we should therefore weight percent completion more heavily the longer a video is, to avoid penalising longer videos".

The WSJ report does suggest that Facebook has been working on a dedicated TV app for Facebook for years.

The change will roll out gradually over the coming weeks and will be limited to organic videos, rather than video ad distribution.

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